158 Beyond the Easy Button: Finding Your True Why with Lisa McGuire

When asked to share their “why,” many people reach for the easiest answer—their family. While family can be a powerful inspiration, defaulting to this response often overlooks the unique talents, passions, and values that drive our work. In this episode, Lisa explores why falling back on such answers may shortchange your ability to connect authentically and stand out in a competitive world. Inspired by Simon Sinek’s Golden Circle, we’ll discuss how starting with your “why” can transform not only how you communicate but also how you live.

Finding your true “why” is a journey that requires intentional reflection, vulnerability, and honesty. It’s about moving beyond surface-level motivations and discovering the deeper purpose that informs your work and your life.

Whether you’re stuck in a cycle of transactional work or feeling disconnected from your passions, uncovering your authentic “why” can create a sense of clarity, connection, and contribution that resonates with others.

Key Takeaways

• Family as a default “why” might miss the deeper story. While family can inspire, the “why” that drives your work is often rooted in personal passions and unique values.
• A popular framework can help reframe your narrative. Start with “why” to create more authentic and memorable connections.
• Transactional work leads to disconnection. Understanding your deeper motivations can transform your career into a calling.
• Your “why” is the connection point. It’s the story that makes you memorable and allows others to resonate with your message.
• Reflection is key. Ask yourself questions like: What ticks you off? What breaks your heart? What big problem are you trying to solve?"

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• Take the "Reimagine You" Quiz: https://lisamcguire.com/takeequiz/  Learn which of the four styles will put you on the path to your next steps. 
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• Website: https://lisamcguire.com