1. EachPod

Sally Mueller: Consummate Brand Builder, Innovator, and CEO of Womaness

Author
Juliet Hahn
Published
Mon 04 Apr 2022
Episode Link
https://nextstopcrazytown.libsyn.com/sally-mueller-consummate-brand-builder-innovator

“We're creating products that, not only do we want to use, but we think our community wants to use.”

 

Sally Mueller is the Co-founder and CEO of Womaness, modern menopause solutions from top to toe.

 

She is a seasoned executive with impeccable entrepreneurial acumen. Sally spent over two decades of her career at Target Corporation, first in Apparel Merchandising and then in Marketing, helping to build the bullseye from a regional discount retailer to one of the world's most recognized and influential global brands. She developed and implemented Target’s designer program and Design for All platform, transforming the regional discount retailer into a global phenomenon.

 

Sally went on to launch her own company, Whyse Branding, where she formed a licensing relationship with Who What Wear and successfully launched the consumer products line in Target stores and ultimately achieved international distribution. She was then named Chief Brand Officer for Clique Brands, overseeing their Consumer Brands Division, where she launched Joy Lab at Target, incubated VERSED skincare and expanded Who What Wear internationally.

 

Sally’s encore is creating a revolutionary consumer hit with the introduction of Womaness (which debuted in March 2021), a brand that is changing the conversation around menopause through innovative products that offer solutions from head to toe (and everything in-between), readily avail via Target.

 

Womaness provides trusted advice on symptoms from hot flashes to sleep issues to fine lines, and support from an inspired community of women who don’t believe in the pause (of menopause) and exude #menopositivity, aka a dynamic, joyful outlook that embraces who we are today.

 

A lifelong Minnesotan, Sally, and her husband reside outside of Minneapolis, slowly acclimating to life as empty nesters.

 

Follow Sally on Instagram, Twitter, and LinkedIn.

 

Visit Womaness at Womaness.com. Use promo code NEXTSTOP20 to get a 20% discount on any of your purchases.

Sponsor

Today’s episode is sponsored by Together Women Rise, dedicated to ensuring that every woman and girl has the opportunity to live freely, pursue her dreams, and reach her full potential. We are a powerful community of women and allies engaged in learning, giving, and community building.

 

Visit TogetherWomenRise.org to learn more and join us!

 

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