Did the Sydney Sweeney ad hurt or help American Eagle stock?

Faran Krentcil, Business of Fashion columnist and founder of fashionista.com, joins Jon Hansen to discuss the stock impact of Sydney Sweeney’s American Eagle ad campaign and how fashion brands handle backlash from controversies like Balenciaga’s, as well as the financial paths of recovery. Krentcil also explores what these moments mean for brand image and the future of fashion marketing.