The Value of Formal Marketing Education in a Free-Resource World

Kiran is the CEO of Cambridge Marketing College, a Chartered Marketer, Fellow of the CIM and Freeman of the Worshipful Company of Marketors.

Kiran is the author of Assessing the Marketing Environment (2009, FT Pearson) and Marketing and the Law (2013, Kogan Page), among other books and study guides. She has also undertaken research at Kings College, London, into distance education theories.