The Billion-Dollar Blunder: When Coca-Cola Forgot to Listen

Dive into the infamous "New Coke" fiasco of 1985 with our AI hosts Brian and Liam in this eye-opening episode of "Your Customer is Speaking Up." Discover how Coca-Cola, the soft drink giant, nearly torpedoed its own success by ignoring its customers' emotional connection to their beloved beverage. Learn valuable lessons about brand loyalty, the dangers of over-relying on data, and the importance of truly understanding your customer base.
But what if Coca-Cola had modern tools at their disposal? Enter OhMyCustomer, the cutting-edge AI-powered social listening tool that's revolutionizing how businesses understand their customers. Could it have prevented this historic misstep? Tune in to find out!
From blind taste tests to nationwide outrage, this episode serves up a refreshing blend of marketing history and contemporary business insights. Don't miss this tale of fizzy failure and sweet redemption that still echoes through corporate boardrooms today.