Dive into the game-changing story of Nike's Colin Kaepernick campaign.
Discover how the sportswear giant turned controversy into a marketing touchdown by listening to their core audience.
Join AI hosts Brian and Liam as they unpack this bold move in brand activism, exploring how Nike aligned their values with their customers' expectations.
Learn valuable lessons on social listening, authentic engagement, and the power of taking a stand in today's socially conscious market.
Whether you're a marketing pro or a curious consumer, this episode is a must-listen for anyone interested in the intersection of brands, social issues, and consumer behavior.