Episode 80: The Work Before the Work with Paul M Caffrey

Welcome to episode 80. In today's episode, I have Paul M Caffrey joining me. 

Paul M. Caffrey is the lead author of “The Work Before the Work“, the critically acclaimed book explores the hidden habits elite sales professionals use to outperform the competition. Paul’s work focuses on professional preparation to help salespeople prospect better, sell more and get promoted faster.

Paul is highly educated in the fields of science and business, and has spent the past fourteen years mastering his chosen craft—sales. He is an elite sales professional, trusted by some of the world’s biggest brands and has worked with some of the World’s most innovative tech companies.

Paul and I talk about some of the topics discussed in his book around the importance of preparation and the habits of highly successful sales professionals.

Specifically, here’s what you will learn:

• Why we often underestimate the value of preparation and why it’s important 
• How do we improve on understanding the value transfer game
• The three levels of preparation
• How do you measure when you’ve prepared enough
• The six hidden habits of successful sales professionals

Ready to learn more? Tune in!

Connect with Paul

Website: PaulCaffrey.com 

Instagram: https://www.instagram.com/paulmcaffrey/ 

Book: https://www.paulcaffrey.com/book 

P.S: Let’s talk!  Do you want a free coaching call with me? 

If you’re a coach, consultant, or course creator that:

• Wants to build a business but doesn’t know how to sell yourself or your work.
• Is struggling to connect with ideal clients or close the sales you need to generate the revenue you want.
• Wants to stop feeling overwhelmed with busy work and can’t find the time to focus on the high value strategic work you need to be doing
• Struggles to put a price on the value you bring

Then you’re in the right place!

Let’s connect to find a way for you to earn more profit, reach more clients, and make a bigger impact.  Book a time with me today here: www.sellfromlove.com/discoverycall

If you have a specific question or topic, you’d like me to talk about on the podcast I want to hear from you. Email me at [email protected] to share it with me. 

And if you enjoyed this episode, please pass it along to a friend or colleague that would also benefit from learning to Sell From Love.