Your Breakout Book

As an author, you’ve probably heard people tell you, “Wow, you’ve written a book? I could never do that.” The idea of creating something so big out of nothing, writing and revising for months, and ev…

Historically, the intersection of art and money was infrequent and in poor taste. If you were an artist, you were expected to solely focus on your craft and not worry about compensation or financial …

You’ve written a book, that’s step one. Step two? Get that book into the hands of thousands of readers. That means, you have to promote.

But you didn’t become an author because you love marketing and …

Albert Einstein famously said, “Everything must be made as simple as possible. But not simpler.” When I think about that quote, I visualize stripping away aspects of  my life and business until every…

Today is the last day of our April theme: Writing for readers. All month long, we’ve been exploring how authors like you can leverage their writing skills to secure more readers for their books. But …

All month long, we’ve been exploring how authors like you can leverage their writing skills to secure more readers for their books. Today’s we’re looking at a different aspect of writing for readers:…

For today’s guest, Ellen Byron, writing frequently and on a deadline is not a challenge. She began her career as a playwright before moving to LA and transitioning to sitcom writing. As she says in t…

For most authors, email marketing is a four letter word. They cringe at the idea of growing an email list and writing a newsletter, thinking they’d be treated as spam and wondering who would be inter…

Did you know that when I started Kaye Publicity in 2009, I had zero PR experience? If’ I’m being honest, I don’t think I fully grasped the difference between publicity and marketing, or what the broa…

This month’s theme is Writing for Readers. So many authors complain and lament about all the promotional responsibilities falling on their shoulders, throwing up their hands and saying, “But I’m not …

Dig the well before you’re thirsty.

That is something that has been told to me several times over the years and is the perfect philosophy when it comes to creating a community.

We’ve all been in situat…

When I speak with authors about the importance of creating a community, I’m often met with this reaction: "Oh great, one more thing I have to do!" You’re already creating social media content, writin…

This month, we’re focusing on communities: why we need them and what it takes to cultivate them.  Last week, I shared a few different ways authors like you to can cultivate a community of superfans t…

All month long on Your Breakout Book, we’re focusing on cultivating community: why we want to, how to do it, and what pitfalls to avoid. Today, I’m taking you on a deeper dive into online communities…

It’s March 1st, which means it’s time to introduce this month’s theme: Cultivating Community. 

As humans, we all want to feel seen and understood. Whether it’s your monthly book club, moms group, prof…

All month, we’ve heard from the experts about how to secure media coverage for your book. You’ve learned how to craft a pitch, find the right podcasts, work with editors and build relationships.

Today…

Around 2009, book bloggers emerged as the next big thing in books coverage. Today, blogs may be taking a back seat to #bookstagram #booktwitter and #booktok, but the concept is the same: any fan has …

Over the past few years, podcasting has exploded. According to a study by Infinite Dial, in 2019, 169 million people in the US alone, reported to have listened to a podcast in the past week. And thos…

Having a breakout book requires reaching people outside of your circle, and one of the best ways to do that is through media coverage. When you or your book are featured on podcasts, websites, or TV …

Today is February 1st, which means it’s time to announce this month’s theme: In the Media. All month long, we’re exploring what it takes to secure book reviews, features and interviews in and on a va…