From Back Porch Family Business to CEO: The Journey of Daniel Laudon and Nature's Warehouse

Daniel Laudon's parents started a natural health business on their back porch, and got all of their children involved. Between limited finances and their mom’s skepticism of western medicine, seven children were born and raised with precious few doctor’s visits. Except for the twins, which came at the end, all of them were born at home using midwives that specialized in natural childbirth. None of us were given a pacifier and from our earliest years we were fed what nature produced.

Daniel eventually became the CEO of the business, Nature's Warehouse. 

In this podcast episode, you will learn:

1. The backstory of Nature's Warehouse and how the company was created based on Daniel's family's background in natural health.
2. The company's approach to product selection, customer education, marketing strategies, and target audience.
3. The importance of choosing high-quality products, supporting small farmers who share their values, and taking responsibility for one's own health and wellbeing in the growing trend of natural health.

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