From Audi and AB InBev to Activist for Cannabis: The Multifaceted Career of Joe Quattrone

Dive into the intriguing journey of Joe Quattrone, a marketing professional who’s carved a unique path across industries. Starting in the automotive world, Quattrone was instrumental in shaping Audi’s early social media presence, helping the brand stand out in the digital landscape. His efforts not only redefined how Audi engaged with customers but also set a benchmark for others in the industry.

Quattrone’s career took an exciting turn when he moved to the beverage sector, where he worked with Gary Vaynerchuk at VaynerMedia. Here, he played a key role in growing the Shock Top brand from a modest $500,000 to an impressive $18 million annually. His blend of social media expertise and client management skills made him a valuable asset, drawing attention from agencies seeking his rare combination of talents.

Now, Joe is exploring the cannabis industry with his latest venture, Fuzzy, a brand known for its innovative cannabis-infused sparkling coffee. His work in this field reflects a commitment to blending business success with personal values. Through Quattrone Brands, he continues to focus on impactful products and solutions, demonstrating that a successful career can also align with one’s core principles and goals.

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