To engage employees and turn nobody wants to work "into everyone wants to contribute," there needs to be a consideration of who or what they contribute and how they contribute. Without this crucial consideration, a social initiative may be unsustainable. As a small business, you may want to take advantage of the camaraderie of collaborative contributions. So, if you miss the mark on connecting your team to their compassion-connection™, all is not lost. They may discover meaning by tapping into their talents to execute a contribution.