#15 — Award-Winning Marketer: Why Purpose Leads To Real Success | Anser Aly: “Marketing Is The New Finance!” “A Good Leader Listens!” “Purpose Is Why You Get Out Of Bed!”
- Author
- Nicole Lee
- Published
- Sun 20 Apr 2025
- Episode Link
- None
What if winning awards doesn’t mean you’ve truly succeeded? What if purpose matters more than, and can even lead to, success?
In this episode I speak with Anser Aly, an award-winning "accidental marketer" who spent nearly two decades at Unilever leading campaigns at global brands — including three Cannes Lions wins.
But despite all the accolades, something was missing. And that something was purpose.
That was when Anser found his why, transitioned into learning and leadership development, and committed to helping others find theirs too.
Whether you’re winning on paper or wondering what’s next, this episode is your reminder that purpose is so much more than success — it leads to real success. I hope this inspires you and finds you exactly when you need it.
Chapters:
00:00 – Introduction
02:50 – Anser’s Cultural Roots, Name & Identity
07:55 – From Accountant to Accidental Marketer
13:47 – Entering Marketing at Unilever
19:30 – Running Award-Winning Campaigns
25:04 – Marketing Today: The New Finance?
27:23 – The Shift: From Marketing to Leadership Development
30:50 – Discovering Purpose and Taking Action
36:03 – What Makes a Good Leader
39:51 – The Role of Purpose in the Workplace
45:50 – Embracing Change Because You Never Know
46:40 – Human Relationships in Leadership
50:44 – Magic Moments & Gut Instincts
52:21 – The One Message Anser Would Put on a Billboard
❤️
Nicole
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👉🏼 Follow Anser Aly on:
LinkedIn: https://www.linkedin.com/in/anseraly/
Instagram: https://www.instagram.com/anseraly/
Website: www.thegrowthlabs.co
👉🏼 Follow Nicole Lee on:
LinkedIn: http://linkedin.com/in/nicoleethisisme
Website: https://www.youneverknow.co/
Instagram: http://instagram.com/nicoleleethisisme
TikTok: http://tiktok.com/@nicoleleethisisme
🎪 Join my next community event in Singapore on 23 April 2025: https://www.eventbrite.sg/e/1318472158719?aff=oddtdtcreator
🎬 Filmed at: Poddster Singapore
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