Interview: The Champion's Mind + Comeback with Jim Afremow

Jim Afremow is one of the world’s leading sports psychologists and this great book is packed with Big Ideas. We explore: the vision of a champion (and how to fuel it), what mental toughness *really* is, how/why to be ugly but effective, how to evaluate yourself (3 q’s: good + better + best), and creating sustained obsession as you take the champion’s honor pledge.