The "This Is It" Moment: Why the Best Things Need No Explanation

In a world full of data and reviews, how much do you trust your own intuition? This discussion explores the philosophy of choosing by "like or dislike" rather than by "good or bad," inspired by the thinking of artist Hiroshi Fujiwara.

We delve into why that unexplainable "this is it" feeling is often a better guide than logic—whether you're choosing a piece of art or the perfect pair of eyeglasses. Through the lens of an independent eyeglass shop owner, the author shares how the most-loved products are chosen not for their brand or reputation, but for the simple, powerful reason that they just "feel right."

The conversation then expands to imagine what value will mean on Mars in 2049, a place free from Earth's trends and preconceptions. Ultimately, it’s a powerful argument for stripping away over-explanation and trusting our gut feelings—as an eyeglass shop owner, as an ultrarunner, and as a person dreaming of the future.