The Power of Paper in a Digital Age

In a world obsessed with digital efficiency, what can we gain by taking a deliberately analog step back? This discussion explores a simple but profound experiment conducted during an eyewear exhibition held at a new location.

By stepping outside their usual stores, the author discovered the joy of fresh perspectives and new encounters. But the biggest realization came from a small change: choosing to hand customers physical printouts instead of sending digital data.

This led to a reflection on the irreplaceable value of tangible things—the weight of paper, the texture, the slight imperfections. It’s a look at how seemingly "inefficient" actions can create more memorable and perhaps more satisfying human connections. In an age where anything can be a data file, this is a quiet story of discovering the values that efficiency alone cannot measure.