The 50/50 Rule for "Cool"

What's the true nature of "cool" in design and culture? This discussion, sparked by a trip to Bangkok's trendy Song Wat Road, argues that it's not about being purely modern or purely retro, but about finding the perfect "50/50" balance between the two.

We explore how a new generation of designers is creating unforgettable experiences by skillfully blending old-world charm with a modern, sometimes even "tacky," sensibility—creating a "Japanese non-ordinariness" that is more authentic and captivating than simply copying Western trends. The author also reflects on how personal style, through the subtle use of just one quality item, can signal a "well-traveled" taste.

From the neon-lit alleys of Chinatown to a renewed vision for a Japanese eyewear shop, this is a look at the art of the mix, and how a sophisticated sense of balance is the secret ingredient to creating something truly special.