What makes a banana taped to a wall worth $120,000? In this episode, we dive into the surprising story of Maurizio Cattelan's Comedian and explore how the art market creates value through buzz, scarcity, and strategic manipulation. We then draw parallels with the vintage eyewear industry, uncovering similar dynamics where narratives and perceived rarity influence prices. Whether it's a banana or a pair of glasses, discover what truly defines value and why the stories behind these items can shape how we perceive their worth.