Lessons from a "Time Thief": Why Your Business Shouldn't Be Like TikTok

Ever wonder why it's so easy to lose 20 minutes to TikTok? This discussion starts by breaking down the "secret formula" that makes apps so addictive—infinite scroll, hyper-personalization, and unpredictable rewards—and the "melting time" they create, which leaves us feeling empty.

The author contrasts this with "fulfilling time," the kind of deep, memorable experiences that truly enrich our lives. In a fascinating thought experiment, they imagine applying TikTok's addictive mechanics to their own eyeglass shop, with digital displays, AI suggestions, and even a "random frame gacha."

But then comes a crucial question: is that really the right goal? This is a powerful reflection on choosing to provide customers with the "joy of discovery" rather than the passive consumption of an addictive feed. It's a look at how to build a business based not on hijacking attention, but on genuine passion and creating experiences that truly matter.