1. EachPod

Google just retired 3rd party cookies - 😅 Yet tracking persists?

Author
Tarek Madany Mamlouk
Published
Tue 09 Jan 2024
Episode Link
https://youtu.be/GXxQbB5HiXo

The end of the Cookie is nigh! Google finally killed it!


Source:

https://lifehacker.com/tech/google-is-getting-rid-of-cookies


This is what you need to know:


- Google is getting rid of cookies to enhance internet privacy and limit cross-site tracking.

- Cookies, though not inherently malicious, are often used for targeted advertising and tracking user behavior.

- Google's Tracking Protection, starting with 1% of Chrome users, aims for a global rollout by the second half of 2024.

- The Privacy Sandbox project replaces cookies, collecting user data to balance privacy and support for companies, but concerns about trusting Google persist.


Hosted on Acast. See acast.com/privacy for more information.

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