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We LOVE to read comments so please leave a comment and subscribe to Our channel: https://www.youtube.com/writerslifeorg Grab your free writer's toolkit by going to http://www.writerslife.org/finish-your-book ------------------------------------------------------------------------------------------ Hi I'm Jody from WritersLife.org and today we'll be talking about how to choose a theme for your author blog an excellent author blog needs to have a theme a theme will pull together your blog posts your musings and ideas and give them some consistency all successful blogs have themes cooking travel fashion just because your blog has the sole purpose of attracting more readers and directing them towards your other writing it doesn't mean you shouldn't put in the same amount of thought and effort as those who blog for bloggers as those who blog for blogging sake writers need to make connections with their readers and an author blog is a great way of doing this of course setting up and keeping a blog is easier sad and than done and many writers despite their profession find it difficult to know what to blog about an author can vlog about anything but it's essential that there's an overarching theme pulling everything together why because readers know what they like to read and if your posts are all over the place and an entirely different topics week to week then they won't know where they stand post written and different styles and they have no connection to one another will confuse the reader who stumbles upon your blog and loves it only to be disappointed by your next post if this happens the likelihood is they won't bother returning to read any more first of all we must remember how important it is to blog a good author blog could be a potent tool even if you aren't trying to reach a traditional publisher your blog could be a formidable platform your blog to be a formidable platform from which you capture new readers and a great place to direct interested parties so they can get to know your writing and understand you better too the most important thing to remember when picking a theme is that if you intend to keep your blog going for a significant period your theme needs to be something that has legs you need to be able to write a whole bunch of content under the theme so going to niche or specific could be dangerous so going to niche or specific could be dangerous secondly you need to be able to enjoy writing blog posts for your author blog so choose a theme that genuinely you and gives you lots of scope to write about what you want your blog is a showcase for you writing so the first place to look when choosing the theme is what your writing is about this is much easier for nonfiction writers who may be able to choose a theme based on topics from their nonfiction work for a writer of fiction it's trickier however this doesn't mean you can't pull an interest from outside your writing life into your blog to ensure you remain passionate about it if you love gardening for example think about ways you can use your knowledge experience and love of gardening to create entertaining blog posts get creative and don't be afraid to experiment with different themes before deciding on one remember you are a writer and creativity is your own weapon and is what will draw readers to you so use your imagination and try to be as unique and smart as possible if your blog has a USP you are more likely to draw readers in at the end of the day you need to love writing your blog posts if you don't the likelihood is that you'll give up or do it so half-heartedly that and that means it will never be a success so when picking your theme make sure that you've considered this above all else because if you love what you are doing you can't go too far wrong don't forget if you're having a hard time writing and finishing your book check out our free writer's tool kit it can help you overcome procrastination get organized stay focused and get your book published just head to http://www.writerslife.org/toolkit to get your free copy if you enjoyed this video don't forget to give it a thumbs up turn on our notifications and subscribe down below and be sure to visit writers like org for more running tips and tricks I'll see you next time