Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
***TOP 2% Global Podcast!***
Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you?
Well you’re in the right place! Because I used to be you!
I am going to teach you how to connect with your target audience, so that they feel like you get them… and that you have been in their head hearing their thoughts. What I am NOT going to teach you is proper grammar or spelling! Because that is far from my capabilities!
I used to think that because of a lifelong struggle with grammar and spelling that I could never write my own emails, create high converting sales pages, or speak on my podcast or stages about my business. But what I realized is that success in all of these areas comes down to having a casual conversation with your soon to be new BFF.
You see… talking is something I have never had a problem with. Truth is that since kindergarten my teachers have written “Robbin talks too much” on my report card!
What I learned is that I just need to treat my messaging for my audience like I was sitting across the table with my BFF!
So before I can do that… I have to really know them like my BFF… understand their struggles, discover their strengths, speak their language, and feel their emotions. I mean these are ALL the things you would do with your BFF… Right? If you are nodding your head “Yes!” then take a listen, and let me break it down for you on the podcast.
Hi I’m Robbin. Mom of 2, wife of 1, Enneagram 7, and Christian entrepreneur building a second career with my God-given skills and talents, and decades of experience. I hold a Master’s Degree in Counseling and a Master's Degree in I/O Psychology, along with nearly 20 years of experience as an educator and counselor. Most importantly, I have been implementing all these techniques and strategies in both my personal and professional life for decades.
Communicating and connecting with others is just part of my DNA! So, I’m going to teach you how to stop staring at the screen for hours and finally create your own magic formula of connecting with your audience.
If you are ready to finally move forward in writing copy that your audience connects with, sees you are the person who gets them, and knows you have the solution they need, then here are some questions I’ll be covering on the podcast …
-What do I write in my emails?
-What do I say on my website?
-How do I connect with others online?
-Will anyone buy my digital product?
-How do I find my target audience?
-What should my lead magnet(freebie) be about?
-How does email marketing work?
-What marketing strategies are most effective?
-How do I create engagement with my target audience?
Then this podcast is for you!
Being an educator for decades, I just can’t stop teaching! And on this podcast I love imagining… you’re walking into my cozy classroom ready to learn what’s next in writing your own copy and letting your audience guide your message.
If this is you, then grab your favorite cup of coffee, and let’s sit side by side, my friend, as we finally get you moving forward on writing your own copy that creates sales!
- Update frequency
- every 3 days
- Average duration
- 17 minutes
- Episodes
- 163
- Years Active
- 2023 - 2025
162 | Big Announcements: Why “Write Copy that Connects” Is Pressing Pause. But Still Here to Serve You!
Curious about what’s happening with the Write Copy that Connects podcast?
In this episode, I’m getting real with you about some big changes in my business—yep, I’m pressing pause on the podcast (for …
161 | Getting Out of Your Head to Clarify Your Business Message & Attract the Right Audience
Ever wonder if the message you’re putting out there actually lines up with what you intend to say? Or maybe you’re struggling to make sure your tone, words, and body language all match up with your …
160 | Permission to Pivot: Embrace Change in Your Course Platform & Business Strategy
Feeling stuck with your platform decisions? Unsure if you're really allowed to change your course pricing or platform?
In this episode of Write Copy That Connects, I dive into the freedom that you ha…
159 | Build Your Email List with these Simple Strategies! [Exclusive Group Training]
Are you struggling to build an email list or unsure about what lead magnet to choose? Ever wondered how well you really know your ideal client and what they need?
In this episode, I break down the es…
158 | Master Your Brand Voice: 3 Key Elements for Engaging Copy (& Messaging) Everywhere
Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word?
In this episode, I dive…
157 | LIVE COACHING: How to Use AI to Write Authentic Copy & Sales Page Copy Strategies
Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self?
In this episode, I sit down with Pat, an author and works…
156 | 4 Ways to Win Your Audience Over with Powerful Copywriting Techniques
Do you get stuck or uninspired of what to write about to promote your business?
In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're craftin…
155 | Avoid these 5 Copy & Messaging Mistakes That Could Be Costing You Sales
Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you?
You're not alone, sweet friend!
In this episode, I'm tackling 5 common messaging mistakes t…
154 | LIVE COACHING: Website Copy Optimization to Build Your Know, Like, & Trust with Your Audience
In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in t…
153 | Struggling with Storytelling? My 4 Step E.P.I.C. Framework to Write Authentic Stories that Connect and Convert with Your Audience
Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience?
In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework fo…
152 | Ready to Build Trust Fast? 5 Steps to Writing a Brand Story that Connects with Your Target Audience
Are you wondering why writing a brand story is crucial and how exactly to get started on creating one?
In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand stor…
151 | 8 Phrases to Elevate Your Copywriting Strategy & Capture Your Audience's Attention in 6 Seconds!
Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy?
In this episode of "Write Copy That Connects," I shar…
150 | Struggling with Engagement? 4 Simple Copywriting Hacks to Nail Your Copy & Increase Your Conversions
Ever find yourself struggling to grab your audience's attention or unsure how to connecting with your audience in your copy?
In this episode of Write Copy That Connects, I share 4 simple copywriting …
149 | Let’s Talk Copy: 5 Strategies for Writing Powerful Engaging Copy for Course Creators
Struggling with capturing your audience attention in just 6 seconds? Yep! That's about all the time you have before someone bounces away.
In today’s episode, I dive into common connection challenges a…
148 | What's Coming in 2025? Learn How to Market Your Course Even Better. Create Deeper Connections that Convert!
Wanna thrive in 2025? Curious about how to create a deeper connection with your audience?
In this episode, I’m sharing the exciting changes coming up on the podcast starting next week. My word for 20…
147 | Digging Deeper in 2025. Grab Your Homework Assignment to Get Ready to Dig In with Me!
Are you ready to create an online course that truly sells? Do you want to start 2025 with a solid plan for your customer journey?
In this super quick episode, I share my excitement for the new year a…
146 | 4 Key Ways to Boost Engagement and Connection with Your Audience as a Course Creator
Ever wondered how to truly make your audience feel like they are your top priority? Or how to ensure your content resonates with those you aim to serve?
In this episode, I share the heart of making y…
145 | How I Messed Up My Course Launch (And What You Can Learn): 6 Mistakes to Fix Now as a Course Creator
Are you struggling to connect with your audience or confused about why your course isn't selling?
In this episode, I get real about my own course launch failures and what I learned from them.
We discu…
144 | Email Subject Lines that Convert: Proven Strategies to Increase Your Email Open Rate
Ever wondered how to craft email subject lines that actually get opened?
In this episode, I dig into email subject lines and share my personal strategies to boost your open rates.
Plus, you'll hear a…
143 | Are You in the Right Environment for Growth? 3 Ways to Check If It's Time to Change! [Spotlight Series on Personal Growth]
How does your environment affect your ability to grow, both personally and professionally?
In this episode, I dive deep into John Maxwell's concept of the "Law of Environment" from his book 15 Invalu…