Early in my branding business, I had to decide whether to work with my clients’ competitors. It was a hard decision because if I didn’t, I could lose potential clients. If I decided to, I could undermine my clients’ trust in me. For me, I chose not to work with my clients’ competitors. I give you the reasons in this podcast/blog post. But if you desire to work with anyone and everyone, I give you so practical solutions on how to do so while maintaining loyalty.