Think Simple: Ken Segall's Secret Weapon that Drove Apple #68
- Author
- Aaron McHugh
- Published
- Thu 23 Jun 2016
- Episode Link
- https://traffic.libsyn.com/aaronmchugh/Ken_Segall-Think_Simple_-_6-23-16_4.17_PM.mp3
Podcast Highlights:
- The high’s and low’s of working side-by-side with Steve Jobs for twelve years.
- Discover the power of defeating complexity with simplicity.
- Watch the 1998 TV ads for the iMac with Jeff Goldblum.
- Why is simplicity so difficult to get right?
- Hear the story about the creation of the first Apple Store and naming the Genius Bar.
- Watch Steve Job’s commencement speech at Stanford “You cannot connect the dots going forward”.
