For this Tour the guys attempt to navigate the dream-like arc of Tyler Durdin, Jack, Marla, and Bob. The narrator, Jack, is a great example of how an over-structured life (business, or portfolio), while reducing our perceived downside risk, often drastically limits our opportunity for upside outcomes like developing good character (creating competitive advantages, or turning a nice profit). When, like Tyler, we deconstruct something, like a map or model, without constructing a new one in its place, we get Project Mayhem. So it follows that if we can marry up a proper deconstruction with a wise rebuild, we hit the sweet spot for growth potential. In short: Deconstruction + Reconstruction = Renewal. With this formula in mind, it's time to pontificate on how we can go about renewing ourselves and our businesses.