27: Brand Marketing & The Messy Middle: The Evolution of B2B Buying - with Shama Hyder, Founder & CEO of Zen Media

In this episode of Women in B2B Marketing, host Jane Serra interviews Shama Hyder, Founder & CEO of Zen Media. They discuss Shama's journey into B2B marketing, the challenges and opportunities in the industry, and the importance of building a strong brand.

Shama talks through:

• how the buying process in B2B has changed
• brand and its influence on customers throughout their research and decision-making process
• leveraging trust, repetition, and engagement to drive revenue
• measuring the impact of ads - beyond clicks
• the important role of PR in B2B marketing
• benefits of leveraging influencers to reach niche communities
• her journey as an entrepreneur in B2B marketing
• creating environments where you can thrive.

Key Links:

Guest: Shama Hyder - https://www.linkedin.com/in/shamahyder/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Zen Media - https://zenmedia.com/