12: Data + Storytelling FTW: Internally and Externally - with Caitlin Cassady, Vice President of Marketing at Beyond

** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share! **

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"Stories translate across industries" - Caitlin Cassady, Vice President of Marketing at Beyond, has made several pivots in her career. From reporting to PR, then to brand/comms for MarTech, and now leading the marketing team for revenue management software for the vacation rental industry. One thing that has remained consistent throughout - is her love of storytelling.

Caitlin talks all about:

• Her journey from comms and branding to VP Marketing
• How to leverage data to enhance your story
• The 2 martech tools she can't live without right now
• Why revenue is a team sport
• Marketing to 2 very different ICPs
• Leveraging AI for content creation
• Taking time to pause and reflect - and apply learnings, continuously
• How to market your marketing team - and why we often forget to do this as marketing leaders
• Her Facebook content testing strategy
• Why we should always ask a shit ton of questions
• Her thoughts on the booming creator economy
• What she learned when she switched to a new vertical

Key Links:

Guest: Caitlin Cassady - https://www.linkedin.com/in/caitlincassady/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Caitlin's Recommendations:

• Imagine it Forward
• Play Bigger
• Jasper
• Asana
• Beyond
• Jocelyn Brown (a CS Rockstar)