09: SMB Marketing, Enterprise Marketing, and Being a Fractional CMO - with Karyn Scott, Fractional CMO, Board Member, Advisor

**BONUS EPISODE** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share!

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From marketing leadership roles at large brands like Salesforce and Cisco, to running marketing at start-ups and SMBs, 20+ year marketing expert Karyn Scott walks through what she's learned at each - and why she's now diving into being a Fractional CMO.

In this episode, Karyn talks about:

• How she found herself becoming a Fractional CMO - and what it's like so far!
• The importance of letting everything hit you to see what sticks
• Why communication is a superpower for all marketers
• Finding what lights you up
• How (and why) to create a personal board of directors (I love this!)
• Getting started as an advisor or board member
• Mentorship - why it matters, how to begin
• Her 2 top pieces of advice

Key Links:

Guest: Karyn Scott - https://www.linkedin.com/in/karynscott/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Mentioned in this episode:

TrueBridge Network: https://truebridgenetwork.com/

Global Mentorship Initiative: https://globalmentorship.org/

Park & Battery: https://www.parkandbattery.com/

FarmWise: https://farmwiselabs.com/

How I Built This [podcast]: https://www.npr.org/series/490248027/how-i-built-this