Women in B2B Marketing
Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.
Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.
Made by and for women, insightful for all.
Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
LinkedIn: https://www.linkedin.com/in/janeserra/
Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg
- Update frequency
- every 7 days
- Average duration
- 45 minutes
- Episodes
- 120
- Years Active
- 2022 - 2025
119: Punching Above Your Weight Starts with Reputation - with Michelle Denogean, CMO at Mindtrip
Michelle Denogean has one of those careers that makes you stop and take notes. From dreaming of Super Bowl ads to running marketing at eHarmony and Edmunds, advising dozens of startups, writing a boo…
118: From Burnout to Buy In: Leading a No-BS Global Marketing Org - with Thao Ngo, SVP of Marketing at Uptempo | REPLAY EP 13
**Originally published on April 12, 2023**
This episode features the one and only Thao Ngo - SVP of Marketing at Uptempo and a total gem of a leader. We talked about building team culture across time …
117: The Real Work of Partner Marketing: Community, Collaboration, and Growth - with Neha Verma, Founder of the Partner Marketing Community
In this episode of Women in B2B Marketing, Jane Serra sits down with Neha Verma, founder of the Partner Marketing Community and a 15+ year marketing leader, to explore the evolving world of partner m…
116: Responsible To, Not For: Rethinking Revenue Enablement - with Sheevaun Thatcher, VP Revenue Enablement at Demandbase
In this episode of Women in B2B Marketing, Jane Serra sits down with Sheevaun Thatcher, VP of Revenue Enablement at Demandbase, to unpack what enablement really means when done right.
With decades of …
115: Demystifying GTM Engineering: How to Architect Growth and Better Buying Experiences - with Ashley Artrip, GTM Engineering Manager at Clay
In this episode of Women in B2B Marketing, Jane Serra chats with Ashley Artrip, GTM Engineering Manager at Clay, author of Career Design, and host of Career Advice You Never Got, to demystify one of …
114: Customer Marketing with Heart: Advocacy, Education, and Internal Champions - with Shannon Howard, Director of Customer & Content Marketing at Intellum
In this episode of Women in B2B Marketing, Jane Serra sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to talk about the real work behind building lasting custom…
113: Building the Netflix of Product Marketing - with Katie Berg, VP of Marketing at Klue | REPLAY EP 59
** Originally published on May 8, 2024 **
Katie Berg coined a phrase in this episode that stuck with me so much I literally made stickers: F*ck it Energy. It’s about saying yes to big, scary opportuni…
112: Marketing That Sells: Lessons from a Dual CMO-CRO - with Shachar Orren, Co-founder, CRO, & CMO at EX.CO
In this episode of Women in B2B Marketing, host Jane Serra chats with Shachar Oren, co-founder, CRO, and CMO at EX.CO—a rare triple-title leader with a journalist’s storytelling soul and a sharp eye …
111: From Agency Hustle to CMO Truth Teller: Building Brands, Teams, and Backbone - with Natalie Cunningham, 2x SaaS CMO
In this episode of Women in B2B Marketing, host Jane Serra sits down with Natalie Cunningham, a two-time SaaS CMO, former agency leader, and one of LinkedIn’s most refreshingly honest voices in marke…
110: From Creative to Credible: Why Marketers Must Own the Numbers - with Kim Tran, Former Head of Marketing & Business Development at Gimmal
In this episode of Women in B2B Marketing, host Jane Serra chats with Kim Tran, a full stack marketing leader who helped take Gimmal to a successful exit as Head of Marketing and Business Development…
109: Marketers of the Future Own GTM - and Build the Systems to Support It - with Chaenara O'Brien, Product Marketing Leader & Strategist at Thought Bakery
In this episode of "Women in B2B Marketing," host Jane Serra is joined by Chaenara O’Brien - a sharp strategist who splits her time between leading digital GTM at vFunction and consulting with startu…
108: Inbox, Interrupted: How to Actually Win with B2B Email - with Kestrel Lemen, Senior Manager Lifecycle Marketing at Zillow | REPLAY EP 05
** Originally published on January 18, 2023 **
This episode is a favorite for anyone who's ever argued about buttons vs hyperlinks, wondered if open rates still matter, or just wants to get better at …
107: Oops, We Did it Again: Marketing F*ckups and Fixes - live panel discussion with Kacie Jenkins (SVP Marketing, Sendoso) and Trinity Nguyen (CMO, UserGems)
***Recorded LIVE at WIB2BM LIVE ATLANTA***
In this first-ever LIVE IN PERSON episode of "Women in B2B Marketing," host Jane Serra sits down with Trinity Nguyen (CMO at UserGems) and Kacie Jenkins (SVP…
106: The 3Fs of Managing Up: How to Work with Leaders, Consultants, and Teams - with Leanna Adeola, VP Marketing & Chief Brand Strategist at Black Onyx Management, Inc.
In this episode of "Women in B2B Marketing," host Jane Serra chats with Leanna Adeola, VP of Marketing and Chief Brand Strategist at Black Onyx Management. Leanna, recognized as one of the "Top 40 Un…
105: The Playbook for Your First 90 Days as a Marketing Leader - with Leela Gill, Full-Stack B2B CMO | REPLAY EP 04
** Originally published on January 4, 2023 **
This episode is an early gem from when the podcast first launched and features the incredibly sharp Leela Gill, a three-time CMO and builder of high-growt…
104: The Secret to B2B Messaging that Lands: Tap into Their Ego, Not Yours - with Rissy La Touche, Founder at Dimple Studio
In this episode of "Women in B2B Marketing," host Jane Serra speaks with Rissy La Touche, a seasoned marketer, advisor, speaker, and founder of Dimple Studio. Rissy shares her journey from B2C/B2B ma…
103: Forget Best Practices. Test Your Way to What Actually Works. - with Brandi Starr, COO at Tegrita
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In this episode of "Women in B2B Marketing," host Jane Serra speaks with Brandi Starr, COO of Tegrita, to discuss her multifaceted c…
102: Video Killed the White Paper Star: Creating Relatable Content in B2B - with Kristina Keene, Director of Brand and Content at Flip
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In this episode of "Women in B2B Marketing," host Jane Serra talks to Kristina Keene, Director of Brand and Content at Flip. Kristin…
101: Trust the Vibe: Navigating Marketing Careers with Intuition & Impact - with Amrita Mathur, Marketing & Growth Consultant at Marketing Moonshots
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In this episode of "Women in B2B Marketing," host Jane Serra speaks with Amrita Mather, founder of Marketing Moon Side and former ma…
100: Cheers to 100! A Celebration, Lessons Learned, and What’s Next - with ME! Jane Serra, VP Growth Marketing at Daxtra and Creator of WIB2BM
In this milestone 100th episode of "Women in B2B Marketing," host Jane Serra reflects on the podcast's journey, sharing her motivations and key lessons learned. Jane discusses the importance of ampli…