Episode 170: Shannon Ferguson: From Grief to Growth - An Entrepreneur's Journey of Resilience

Author: WOMENdontDOthat
Published: Tue 08 Oct 2024
Episode Link: http://www.womendontdothat.com

Episode Notes

In this episode, we explore:

Shannon's journey as an award-winning entrepreneur and co-founder/CEO of FanSaves, a tech startup addressing the need for digital couponing and analytics in sports.
Her resilience in overcoming personal challenges, including the sudden loss of her mother, which fueled her motivation.
The hurdles Shannon has faced as a female entrepreneur in male-dominated fields like tech and sports, and how she navigated them.
Her advice on authentic networking, taking risks, and overcoming fear.
Insights on fundraising as a woman founder, including the use of non-dilutive funding like grants.
The impact of Shannon's athletic background on her resilience and adaptability as an entrepreneur.
Her vision for FanSaves' future growth and global expansion.

Shannon is an award-winning entrepreneur who currently leads the growing team at tech startup FanSaves, as Co-Founder & CEO. With 20 years of marketing and sponsorship experience, she paired her creativity and digital skills with her love of entrepreneurship and sports (she’s a former competitive hockey player) to co-found FanSaves in 2017. She has degrees in Communication Studies and Broadcast Journalism along with a Sports Industry Essentials certificate from Columbia University. Shannon is also a keynote speaker, a writer, a TV Host and the current co-host of the Living the Startup podcast.

Websites:

www.shannonferguson.ca

www.fansaves.com

Linkedin: https://www.linkedin.com/in/shannonferguson12/

Instagram:@shanferg and @fansaves

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