Catriona Rowntree is wool's best PR agent

Catriona Rowntree doesn’t have a background in the wool industry but has a genuine love for the fibre and her enthusiasm for wool is endless. So much so that after seeing a daggy TV story on the wool industry, she was compelled to call Australian Wool Innovation and offer her services to help promote wool. She's now been an ambassador for AWI for more than 10 years.