Inbox Overload: Massachusetts Lawsuits Target Online Retailers’ Email Collection

The Massachusetts Consumer Privacy in Commercial Transactions Act, or simply the Act, places restrictions on how companies can request and collect personal identification information, or PII, that isn't necessary for a transaction. Although the Act predates online retail and doesn't specifically mention e-commerce, it's now being applied to online practices as privacy litigation trends evolve. This law allows individuals to take legal action and sets statutory damages at $25 for each violation. If a violation is found to be willful, the damages can triple.

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About the authors:
Taylor Ey, CIPP/US, CIPP/E
William Carter, CIPP/US