Aaron Lutze, athlete marketing manager at Red Bull

Aaron Lutze is an athlete marketing manager at Red Bull where he works with an illustrious roster of talent including Kate Courtney, Carson Storch, and Rebecca Rusch. In this conversation, he talks about his unique role in the careers of his athletes, and what he loves most about his job. He and Payson go back in time to learn how he got to this point in his career, from working at McDonald’s as a fourteen-year-old, to becoming a trials rider on the Warped Tour music festival circuit in the late 90s, to broadcasting the UCI World Tour for Freecaster from the back of sprinter van with a black and white tv and a limited amount of satellite time. He talks about why athletes are entertainers first and foremost, and why he's made an effort to become proficient in multiple sports in his own right. He also talks about the time he got lost in a game reserve in Botswana at night and thought he would never make it alive, and answers a few (mostly serious) questions submitted by Kate Courtney, Eric Porter, Jill Kintner, and Rebecca Rusch.

Instagram: @withpacepod
YouTube: Payson McElveen

Email: [email protected]