Wise Words vol 1 ep 8: Adobe's Tom Hale on getting your platform widely adopted
- Author
- Sean Wise
- Published
- Tue 22 Aug 2006
- Episode Link
- https://www.podomatic.com/podcasts/wisewords/episodes/2006-08-22T11_45_37-07_00
Tom Hale, formerly of Macromedia, and now post merger, a senior VP at Adobe, talks about how to get your platform widely adopted by users globally (flash and acrobat each are on more than 88% of internet enabled desktops worldwide).
This interview covers issues such as standardization, developing for end users, and viral marketing.
