How to Build a Revolutionary Brand in 2024 with Sarah Woelfel

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Sarah Woelfel, co-founder and partner at Cult Capital, discusses the importance of building a brand and the key elements involved. A brand is defined by the vision, mission, and values of the founder, and it is reflected in genuine and transparent communication with customers. Building a brand involves considering product offerings, pricing, packaging, and building relationships with customers. Sarah shares examples of how Cult Capital has helped many brands build and expand their reach. She also emphasizes the importance of passion, alignment of values, and building a strong team in building a successful brand.

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