Ben Cena on Publishing, Marketing Strategies, and the Human Touch in Writing

In this episode of Wisdom on the Front Porch, LS Kirkpatrick sits down with Ben Cena to explore his journey in the publishing industry. They discuss the role of books in problem-solving and the unique human element in writing that stands apart from AI. Ben shares the impact of personal stories in publishing, effective marketing strategies for authors, and the challenges faced in the industry. They delve into the significance of a dedicated publishing team, author preparation, and solutions for busy clients post-consultation. The conversation covers revitalizing books post-publication and assessing a book's potential. Ben concludes with his insights and ways to connect with him.

(0:00) Introduction and Welcoming Ben Cena
(0:25) Ben Cena's Publishing Journey
(1:59) The Publishing Industry and Problem-Solving Through Books
(4:07) The Human Element in Writing vs. AI
(6:38) Personal Stories and Their Impact in Publishing
(9:02) Marketing Strategies and Sales for Authors
(10:14) Overcoming Challenges in Publishing
(12:49) Author Passion and Client Types
(15:22) The Importance of a Publishing Team
(20:26) Author Preparation and Initial Steps
(24:54) Post-Consultation and Busy Clients' Solutions
(31:20) Marketing and Revitalizing Books Post-Publication
(39:52) Assessing a Book's Potential
(40:25) Ben Cena's Final Insights
(42:36) Contacting Ben Cena and Outro