Creating an Instagram Blueprint for Business Growth with Mishelle Thorpe

Unlock the secrets to Instagram success with Mishelle Thorpe, the graphic designer who transformed into an online coaching phenomenon. On this episode, we navigate the twists and turns of Mishelle 's incredible entrepreneurial journey, which began at the tender age of eight. Together, we dissect the mistakes that can trip up budding entrepreneurs on social media and delve into the societal hurdles that often discourage women from following their business dreams. Mishelle 's compelling narrative is not just a story of triumph over adversity, but also a masterclass in the resolute mindset and strategic savvy needed to conquer the business world.

Mishelle  reveals the transformative power of personal branding, explaining why consistent, authentic visuals and messaging are non-negotiable for trust-building with your audience. Mishelle  and host Mackenzie contrast the needs of up-and-coming enterprises with the freestyle approach of celebrities, and we share practical tips on crafting a social presence that resonates and engages, using stories for informal connection, and maintaining a clear distinction between personal anecdotes and business offerings.

Our conversation rounds off with a strategic deep dive into the art of serving through social media, a subtler yet more effective approach than the hard sell. We talk about the journey of turning followers into loyal email subscribers and cultivating relationships that extend beyond the digital sphere. As we explore the intricate dance of content creation that addresses client problems, we provide valuable strategies for leveraging Instagram, from crafting a magnetic bio to navigating the ever-changing landscape of hashtags and algorithms. Join us for this episode, a veritable treasure chest of advice, as we share our experiences and guide you towards making your mark in the busy world of online business.

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Mackenzie Kilshaw Co. offers comprehensive business coaching, and consulting tailored to your needs.  

With Mackenzie's award winning entrepreneurial expertise in strategy, leadership, business development, branding, website development, social media management, SEO, sales and customer service training and more, clients receive personalized guidance to drive growth and success. 

Let's make your business unforgettable!

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