PR as Great Storytelling: Entrepreneur Nicole Rodrigues on How to Build Brand Loyalty

Nicole Rodrigues is CEO & Founder of NRPR Group, an award-winning, full-service PR and creative marketing agency. Her experience designing strategies for marquee brands like Yahoo!, YouTube and Hulu has made her one of the industry’s "Top 50 Game Changers" and earned her the title of “Beverly Hills Boss.” Today Nicole shares her top three strategies for standing out from the crowd and why every business needs a long-term PR strategy based on storytelling.