403 Behind the Veil: Wedding Fashion Entrepreneur Nayri Kalayjian on Creating An Unforgettable Customer Experience

Nayri Kalayjian is known as the Wedding Fashion Expert with the country’s leading bridal brand, Lovella Bridal. She shares how she leverages technology to delight her customers and drive unrivalled word-of-mouth for her Los Angeles bridal boutique. She styles celebrity brides, coaches bridal boutique owners with her online course Bridal Blueprint, and advises world-renowned designers on their collections. Nayri is also "I'm Getting Married & Have Nothing to Wear.”