141 The Art of Play in Entrepreneurship: Aydika James on Innovating for Social Good

Aydika James is an entrepreneur, artist and innovator who combines her talents to innovate for social good. Founder of Secret Samurai Productions, Aydika combines art, play, psychology, technology and more to create mobile marketing vehicles – including some incredible “art cars” at Burning Man through to epic social impact works like the transformation of an old WW2 ship into a giant sculptural “Art Reef” eco-dive site in the British Virgin Islands, as an ocean rehabilitation zone that stimulates the local economy and supports youth education. We talk about how to leverage play for impactful entrepreneurship.