122 Why Your Brand Comes First: Marketing Mavens Mary Cochran and Alison Werning Share Tips For Women Entrepreneurs.
- Author
- Melinda Wittstock
- Published
- Thu 03 May 2018
- Episode Link
- https://wingspodcast.com/mary-cochran-alison-werning-branding-guru-marketing-maven-women-entrepreneur/
How early should entrepreneurs invest in branding, marketing and earned media? It’s never too early according to marketing mavens Mary Cochran and Alison Werning, partners in the startup and hi-tech PR firm Launching Labs. We talk about how to create a differentiated message and story in a crowded and noisy marketplace – and why its a prerequisite of success in business.
