E7: Brand Identity with David LeMire MW

To some people making wine is the easy part, but how do you convey your values and style through branding and marketing? Today we chat to David LeMire Mw, Co-CEO and Head of Marketing at Shaw and Smith to discuss everything that goes into deciding how to brand a product, what is important to focus on and what consumers really care about.


Life of Riley Kevin MacLeod (incompetech.com)
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