Raising Awareness and the Prescription Pyramid

In today's episode of Windshield Time, hosts Chris Elmore and Harold "J-Dub" James Walker Jr. discuss raising the customer's awareness by utilizing the prescription pyramid to build a compelling case of services for the client. If you're looking for a nugget of wisdom to up your service game, we may just have it here today. Take one small step and you can have it. Listen now!

Chapters:

00:00 Introduction

02:59 Personal Updates

06:00 Insights from Recent Industry Visits

08:56 Quotes and Their Impact

11:58 Raising Awareness and the Prescription Pyramid

14:45 The Stability of the Pyramid Structure

17:44 Understanding the Prescription Pyramid

19:46 The Importance of Awareness in Customer Engagement

23:59 General vs. Specific Awareness

28:17 The Role of Checklists in Raising Awareness

32:10 Buliding Trust Through Evidence and Awareness

Key Takeaways:

1) Understanding customer language and building trust is key to building trust

2) Checklists are essential for thorough diagnostics and raising awareness

3) The difference between expectation and reality defines customer value

4) Technicians must be aware of common issues in their service areas

5) Effective communication involves both head and heart

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The coaches at Service Excellence have worked closely with more than 1,000 service companies and learned from them how to avoid every mistake that can be made. So, if you'd like to talk deeper on this subject and others, use Chris or James' contacts below!

Chris Elmore: 254-733-7109 or [email protected]

James Walker: 254-230-5266 or [email protected]

Go out and Turn Learning into Earning!