How Familiarity Can Kill Trust (And How to Avoid It)

Just because you've been there before doesn't mean the process changes.

In this episode of Windshield Time, Chris Elmore and James “J-Dub” Walker break down the common trap techs fall into with returning customers—skipping steps, rushing intros, and assuming too much. 

You'll learn how to:

Because familiarity doesn’t excuse laziness—it demands excellence.

-Adapt your intro without losing professionalism or control -Balance familiarity with structure for a better customer experience -Avoid lazy shortcuts that damage repeat trust -Stay consistent—even when the customer knows your name -Ask instead of assume, and elevate repeat visits with small details

Mentioned in this episode:

• PRESS PLAY adaptations for return visits

• The “ERR” framework: Empathize, Reassure, Redirect

• The danger of familiarity: where techs often cut corners

• Customer loyalty stories (and where they break down)

• Why consistency > one-time excellence

• Real-world examples from the field—and a cocktail named Lady Hancock

📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/

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