"If you can't figure out what your thing is, become unbreakable."
Joe De Sena is on a mission to get 100,000,000 people to push themselves and discover the capability that rests within all of us. He believes in testing the mind and body and pushing them to the absolute limit because that's what life will do to you.
As the Founder & CEO of Spartan, he strives to create remarkable challenges for people that serve them well beyond the competition and later in life as the universe may throw anything at us.
To get hard and stay hard, practice hard. Do things that you don't want to do, it's not rocket science. Tune in to learn more of Joe's philosophy to build resiliency and stay hard.
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