#27 - 2️⃣ 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 𝙀𝙑𝙀𝙍𝙔 𝙡𝙚𝙖𝙙𝙚𝙧 𝙨𝙝𝙤𝙪𝙡𝙙 𝙖𝙨𝙠 𝙀𝙑𝙀𝙍𝙔 𝙬𝙚𝙚𝙠 🤔💡

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2️⃣ 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 𝙀𝙑𝙀𝙍𝙔 𝙡𝙚𝙖𝙙𝙚𝙧 𝙨𝙝𝙤𝙪𝙡𝙙 𝙖𝙨𝙠 𝙀𝙑𝙀𝙍𝙔 𝙬𝙚𝙚𝙠  🤔💡

This week Craig discusses the art of asking the right questions and provides the two questions every leader should ask every week. 🎨

Kyle’s ginger report teaches us People don’t buy products—they buy outcomes. If you focus on features and specs, you’ll lose them. Sell the destination, not the airplane. ✈️

𝙃𝙞𝙩 𝙋𝙇𝘼𝙔 𝙖𝙣𝙙 𝙡𝙚𝙩’𝙨 𝙿𝚄𝙼𝙿 𝚃𝙷𝙴 𝙷𝚄𝙼𝙿!