WIITT Selling
What Is Important To Them is a sales coaching podcast designed to help sales professionals accelerate their journey to peak performance.
Having closed over $500M in sales, I've learned that connecting with your audience is all about understanding WIITT - What’s Important to Them. I'm here to equip you with the skills you need to excel.
I am giving all my listeners this FREE On Demand Course that teaches you how to craft an elevator pitch which is critical to your selling success.
Elevator Pitch - Step-by-Step - WIITT Selling
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The Advanced Elevator Pitch is now available, and it is taught live either on site or on-line. You can sign up for the Advanced Elevator Pitch course by emailing me or signing up through my website.
www.wiittselling.com
- Update frequency
- every 13 days
- Average duration
- 9 minutes
- Episodes
- 16
- Years Active
- 2025
The Easiest and Fastest Way to Overcome All Objections
In this episode we cover how to win in objection handling every time with everyone for every selling scenario. How to win the price objection. How to beat objections like - we already h…
Sell me this pen
Sell Me This Pen — The Moment That Separates Pitching from Co-Authoring
A pen slides across the table.
A smile.
A challenge: “Sell it to me.”
Most think it’s about the pen.
It’s not.
It’s ab…
Sounds great, send me a proposal!
It's time to stop the bleeding from a thousand cuts. Today's modern buyer takes classes on learning to control the purchasing process and pre 2020 that was not heard of. Now buyers are …
People buy solutions - Discover their problems
This episode shares how you can use an engagement scale to understand where your buyers are in their journey so you can align and guide them to the best solution for them.
Closing over $…
Authentic Engagement V. Rigid Scripts
This episode shares some examples of what happens when you are so focused on what you want to say to the customer that you fail to really be present and authentic during your interactio…
Decode Buyer Objections and Personalize To Win The Sale
This episode discusses how sales team can decode buyer objections, align responses to the modern buyer's journey and personalize conversations in real time to drive conversions.
Having c…
The Customer Perspective - How to use Humor, Compassion and Empathy to Align to them
This episode dives into taking a look at using a tool that is effective but most sales people are not currently using it to discover how the customer looks at change and purchasing new …
Using AI to Personalize Your Messaging
This episode provides insights on how to best use AI for personalizing your messaging with your customer.
Having closed over $500M in sales, I've learned that connecting with your custom…
Why every No does not get you closer to a Yes and how to increase your wins
This episode debunks the tired old philosophy that every no gets you closer to a yes.
If you are struggling with your sales, you can hope something will change or take action to change.
…
Customer Contacts You
This episode provides insight and information about shifting your perspectives, shifting your possibilities for approaching your strategy when the customer contacts you about your produ…
Creating your best elevator pitch
How important is it to have a great elevator pitch? This episode shares the components and one skill that stops sales representatives from becoming a top performer.
Having closed over $…
The Ah Ha Trap
This episode shares what happens when you stop short and fall into the Ah Ha Trap! Let me know if using the information from this episode helped you save a sale or prevented you from fa…
Price Objection - How to handle it every time to guarantee you win.
How do you handle objections? Is price the main objection you deal with? Then this episode designed for you.
If you are struggling with your sales you can hope something will change or t…
The Thank You Email
This episode takes a look at the difference between sending out a generic thank you email to the customer versus connecting to the customer and the effect that has.
If you are struggling…
WIITT Selling
This is my first episode of WIITT Selling. Please share your thoughts on the content and if it was helpful for you.
If you are struggling with your sales you can hope something will chan…
Warming the cold email
If you are struggling with your sales you can hope something will change or take action to change. Contact me about our customized training to get you back on track. I've sold over $500…