Visual Storytelling that Drives Decisions with Oreet Kaufman - Ep.340

Drowning your audience in charts, tables, and tiny text? In this episode of Wickedly Smart Women, host Anjel B. Hartwell welcomes Oreet Kaufman, who shows how to turn complex information into clear, visual stories that move people to action. Learn why most decks fail in the first five seconds, how to “word-diet” without losing substance, and simple ways to guide audience attention so your message actually lands. 

Whether you’re pitching, reporting, or keynoting, this episode is your shortcut to decks that look modern, feel effortless, and deliver results.

What You Will Learn:

Why audiences only give a slide three to five seconds and how to design for that window.

How to shift from an “attention span” problem to a “decision span” solution.

A practical “word-dieting” method to reduce redundancy and complexity.

When to replace fractions and busy visuals with a single, instantly readable metric.

How to decide what truly matters on a slide and make the eye go there first.

Why “appendix” is your best friend for keeping a live deck focused.

The right way to use animations as controlled reveals rather than distractions.

A simple process for aligning stakeholders fast using a creative preview.

How to scope slide work transparently and avoid package confusion.

A start-with-the-outcome framework that back-solves your content and calls to action.

Mindset shifts for leaving corporate to build a consultancy with clear pricing and boundaries.

How marketing and communications teams can partner with a specialist to fill skills gaps quickly.

Connect with Oreet Kaufman

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Connect with Anjel B. Hartwell

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