1. EachPod

Episode 13 - Jessica Malnik

Author
Chris G Barrows
Published
Mon 12 May 2025
Episode Link
https://whyisocial.libsyn.com/episode-13-jessica-malnik

On this week's episode of Why I Social: Chris speaks with Jessica Malnik (JessicaMalnik.com), who works with Founders and Heads of Marketing to build messaging systems with a focus on compound revenue over time. She has a heavy focus on conversion copywriting, amongst other critical services she offers her clients.  

Key Highlights

Conversion Copywriting: Jessica specializes in conversion copy and focuses on influencing decisions and building brand awareness through strategic messaging.

- AI in Marketing: AI is a powerful tool, Jessica notes, describing it as an "incredible sparring partner" for marketers. She emphasizes its potential to enhance, not replace, human creativity.

- Business Ownership Mindset: Transitioning from employee to business owner requires a mindset shift. Jessica stresses the importance of taking responsibility for all business aspects.

Quoteables: - "Even if you are just freelancing... you need to make that shift between nine to five employee and a business owner."  And of course, learn why Jessica socials on this week's episode of Why I Social! 

Jessica's Links: 

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.  Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.  Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

Share to: