Episode 10 - Theresa Potratz
- Author
- Chris Barrows
- Published
- Mon 31 Mar 2025
- Episode Link
- https://whyisocial.libsyn.com/episode-10-theresa-portratz
On this week's episode of Why I Social: Chris Barrows sits down with Growth Marketer Theresa Potratz. Teresa shares her journey from social media specialist to growth marketing director. She also discusses how AI is transforming content creation and strategy - and gives insights into her unique podcast, "Unhinged History." Learn why Theresa socials on this week's episode!
Key Highlights:
- Evolution of Social Media Marketing: Discover how AI has revolutionized the industry, shifting from manual processes to efficient, AI-assisted methods. Theresa shares insights on the balance between AI tools and human oversight.
- Growth Marketing Strategies: Theresa defines growth marketing and shares her career journey, emphasizing the importance of diverse skills in creating effective strategies.
- "Unhinged History" Podcast: Learn about Theresa's podcast, which brings unique historical events to life, and how she leverages social media to expand its reach with a focus on Tik Tok.
Theresa's Links:
Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today. About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.
