Jose Alvarez: From Wine Importer to Soap Maker

Join co-host Ethan for a conversation with Jose Alvarez, founder of treestar*. Jose is a native New Yorker and entrepreneur who has always been excited by social psychology and consumer behavior. Has worked in law, wine importing, and most recently started treestar*, a feel-good, experience driven soap and candle company with a mission to spread love, not germs. 

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